Global Brand Director
Few marketers of sporting goods brands started in the business as by actually working for sports teams, but Thomas van Schaik has a reputation for breaking the mold. He studied Communications in Amsterdam, but immediately followed with a professional career at the Amsterdam Admirals in the NFL Europe and moved to Dutch professional soccer champions PSV Eindhoven in 1997.
In 2001 he relocated to Southern Germany to join adidas, the largest sportswear manufacturer in Europe and the second biggest in the world. He’s filled a variety of roles with the company since that time, including Head of Global Public Relations for the company’s Sports Performance division. In 2011 he was named Global Brand Director, which has become a natural fit for such an enthusiastic sports fan.
Today he modestly describes his job as “engaging fans and building brands,” yet his role is far more complex. Thomas van Schaik is responsible for developing the adidas marketing campaigns surrounding some of the brand’s biggest platforms and assets. Some of his more recent responsibilities include the adidas #allin campaign for the 2014 FIFA World Cup and the global work for the 2012 London Olympic Games. He is also leading all campaigns featuring star athlete Leo Messi.
He has worked with confederations, organizing committees, leagues and teams from around the world and with many of today’s best athletes; ranging from Super Bowl winners and NBA All Stars to Olympic Champions. In addition to managing star power and global events, he’s a producer of award-winning and cutting-edge programs designed to increase ROI and minimize cost.
He often comments that his role could well be the best job in the business. We’d add that he’s also performing that role at the top of his game.
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