Jack J. Haber, Colgate Palmolive

VP, Global Advertising & Digital

With products in over 223 countries worldwide, there are only a few companies as multinational as Colgate-Palmolive. In his role as the VP of Global Advertising and Digital, Jack Haber is instrumental is responsible for all the Company’s advertising throughout the world, as well as for leading all Colgate digital activities globally, including all channels of digital marketing, and internal applications of digital technologies.

Jack has been breaking the mold in Colgate’s multinational communications for decades. As the organization’s loudest proponent for digital in marketing, Colgate was one of the first consumer packaged goods manufacturers to develop product sites on a global scale. His tireless advocacy for digital in Colgate’s brand communications continues to this day.

Prior to his current role, he served as Vice President, General Manager of U.S. Oral Care where he led the U.S. launch of Colgate Total toothpaste and led Colgate’s business to market leadership for the first time in over 35 years.  He joined Colgate-Palmolive in the Corporate New Ventures and Acquisitions Group where he was responsible for the development of new business opportunities for the Company. He then progressed through increasingly responsible Marketing positions in the US and in Europe and in Global Marketing, where he led the development and worldwide launch of Colgate Total toothpaste.

From an operational standpoint, Jack developed a proprietary online tool that connects the Colgate marketing community around the world. The tool ensures that local and regional brand teams can deliver communications that are locally relevant while upholding global brand strategies.

In the last ten years, Jack has supported the innovative use of digital and media to drive durable connections with consumers globally. To this point, Colgate’s most successful campaigns drive marketplace results, as well as industry recognition. As a result, Colgate’s brands are able to connect with everyone from rural pilgrims attending India’s largest holy festival to millennial fashionistas who want a runway-ready white smile.


Jack’s work at Colgate goes above and beyond one campaign. Through technology, he is able to unite the marketing community at Colgate to ensure that global strategies and campaigns can be delivered to regional and local teams. And thanks to his support, every global brand campaign leverages digital to amplify its reach.

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