Andrew England, MillerCoors

Executive Vice President and Chief Marketing Officer

Andy England is responsible for leading MillerCoors efforts in marketing, strategy and planning.  Headquartered in Chicago, MillerCoors began operation as a joint venture between SABMiller and Molson Coors Brewing Company in 2008 with such well-known brands such as Miller Lite, Miller High Life, Miller Genuine Draft, Coors, Coors Light, Molson Canadian, and Blue Moon. Today the company accounts for 30% of the US beer market.

Known for his openness to new ideas, especially on the packaging front, Andy England counts several diverse areas as among his top priorities today; among them--innovation, design, digital and multicultural aspects to marketing.

England does not separate the product and the brand, and believes that design brings both benefits to the fore. He says, “Specialty packaged goods and fashionable packaging is an important area going forward. We want ‘Rocky Mountain refreshment’ to come alive. If a Coors beer is colder in the hand, due to advances in aluminum, then this enhances the brand attributes.”

He also sees segmentation as key to managing a successful product portfolio and to understanding today's consumer. According to England, "some drinkers prefer a beer that's bigger and ‘hoppier,' others want low alcohol, and many want to find a craft beer. We have brand teams for each brand and an innovation group that is working on building fledgling brands."

"To win in the future in most categories," says England, "there needs to be more brands. In America, it's easier to be yourself than ever. Consumers expect more choices suited ideally for them. This is the evolution of one-to-one marketing. Consumers now expect that brands of specific personal interest will come to them via social channels or intuitive marketing. Perhaps we are spoiled consumers who assume that marketers should know how to reach us wherever we are. Marketers who can balance reaching so many consumers effectively across the supply chain -- that's the future."

He is also well-known for his views that the Latino population in the US should be a top priority for any consumer marketer.   He has commented often at various industry events, “Latinos are the fastest growing segment of the US population, and that they are extremely digitally active.  My prediction is that marketers will become increasingly focused on Latino Digital.”

Prior to his current position, Andy was chief marketing officer of Coors Brewing Company.  Before joining Coors in February 2006, he spent more than 20 years in marketing and operations, driving profitable growth for some of the world’s most recognized brands.  He was vice president of international marketing and strategy at The Hershey Company and held a variety of prior senior marketing positions at Nabisco Biscuit Company, Cadbury Schweppes, Dr. Pepper/Seven Up and OpenTable, Inc.

A native of Epsom, United Kingdom, he holds a master’s degree in business administration from Stanford University and a bachelor's degree in engineering science from Durham University in the United Kingdom.