Thirty-seven marketing leaders have been named Internationalists of the Year by The Internationalist in its effort to celebrate the people behind the brands. These individuals represent the people behind today's outstanding marketing thinking and brand communications. This is the largest list of Internationalists to date, a reflection of the vitality of marketing during a time of reinvention, as well as its increasing significance in a fast-changing, complex business world.
Internationalists of the Year take marketing risks that produce results in multiple markets or influence worldwide thinking about best practices. Without their leadership, many international programs simply would not come to fruition.
According to their peers, Internationalists of the Year are leading lights-- champions of multinational strategy, adept at innovative communications, advocates of responsible brand-building and inventors of how we re-think marketing's new capabilities. In the midst of a re-set global economy, combined with today's fast digital pace and emphasis on accountability, the extraordinary efforts of these individuals insure that key marketing programs move ahead and make a difference.
All Internationalists, past and present, will be feted at a celebratory peer-to-peer dinner in New York on April 9th. Plus, they’ll have an opportunity to participate in a chapter interview for the next edition of the book, The Reinvention of Marketing, published by The Internationalist and the ANA through global publisher INGRAM, with almost 50 years in the book business and worldwide access to over 39,000 booksellers, online retailers, and libraries.
This also marks the 10th Annual Edition of Internationalist of the Year; all those named remain Internationalists throughout their tenure in the marketing industry. All are also invited to become part of THE INTERNATIONALIST 1000 initiative-- 1000 Marketers Around the World Reshaping the Future of Marketing in global partnership with the ANA/ Association of National Advertisers-- is a group of dedicated industry leaders who are reshaping our understanding of marketing’s expanding role throughout the world.
- Every year since 2004, The Internationalist has named those international marketers who are truly the people behind the year’s outstanding marketing achievements.
- Known as the Internationalists of the Year, winners represent a variety of industries and a diversity of locations. Yet, all take the role of international brand champion to heart. Without their extraordinary energy, inspiration and experience, many multinational programs simply would not get off the ground.
- All Internationalists are nominated by their industry colleagues for their current work during a 3-month Call for Entries. Nominees should "break the mold" with their multinational brand communications, as well as their individual skills and drive. To qualify, their international communications and media usage must occur during the 2014 calendar year.
- Candidates are selected by the nominations and the evaluations of the Internationalists Committee, past Internationalists, and The Internationalist Editorial Board.