David Hoffman, McDonald's

President-- Asia, Pacific, Middle East and Africa

Few marketers today can say that they started at a true entry-level position within their organization and eventually worked their way up the executive ladder to become President.  David Hoffman, though, can say just that—and his story is as extraordinary as his expertise at managing a global iconic brand.

Dave began his career with McDonald’s in 1984 as Crew, before attending Indiana University, where he graduated in 1990 and joined Arthur Anderson & Co.  After leaving Arthur Anderson in 1994, Dave undertook his MBA, and returned to McDonald’s through an Internship program with the Franchising Department in Oak Brook. 

Fast forward to July 2012, when it was announced David Hoffmann was appointed the President of McDonald’s Asia Pacific Middle East Africa (APMEA).  McDonald’s footprint in this vast and fast-growing area of the world covers 37 countries with 8,900 restaurants. 

Prior to his President role, Dave was the Senior Vice President and Restaurant Support Officer for APMEA, based out of Singapore, where he was responsible for Operations, Supply Chain, Strategy and Insights, and Development. Most significantly, Dave anchored APMEA’s ambition to grow bigger, better and bolder through the zone’s strategic planning process, asset portfolio management and restaurant expansion goals. 

He moved to the regional Asian headquarters in Singapore from Japan where he served as Executive Vice President of McDonald’s Japan.  With the Japan leadership team, he significantly improved the country’s performance metrics including Operating Income, Return On Total Assets and Customer Service Opportunity.  His first job in Japan was Senior Vice President - Strategy and Franchising.  In this role, Dave franchised over 1000 Restaurants, closed over 400 underperforming sites while creating a sustainable franchising system and organization in that country. 


Before his move to Asia, Dave held numerous Operations positions from Restaurant Manager, McOpCo and Field Service Consultant, McOpCo and Field Service Manager, Director of Operations and Training for the Central Division and US Operations Director.  In 2005 Dave was promoted to Senior Director of North America Strategy and Execution and then later was responsible for Global Strategy and Execution.

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