Camilo Roman Cepeda, Samsung Electronics Brazil

CMO of Samsung Brazil

When people mention Roman Cepeda, they immediately describe—with admiration and often wonder-- how he possesses both the temperament and ability to be an effective international marketing leader.  Without question, Samsung, a global trailblazer in the broad electronics sector, has performed remarkably well within Brazil, since Roman joined the company in 2003.  His passion for business development and his expertise in digital media, combined with a strategic mindset, cultural awareness, creativity and language skills make him a Renaissance Man for a modern era, as well as a rare professional.

His early background, though, did not immediately point to marketing.  His undergraduate degree from MIT is in Mechanical Engineering, and one of his earlier roles-- from 1997-2001-- was as a Vehicle Engineer with the Ford Motor Company.  His advanced degrees include a Masters of Arts in East Asian Studies and Japanese from the University of Pennsylvania, where he then went on to complete an MBA in Multinational Management.

After a stint at consulting firm Booz Allen Hamilton (now Booz), he joined Samsung as a Senior Manager for Digital Media and Business Marketing.  Roman became involved with global key account relationships, strategic channel development, as well as marketing alliances.  He learned his craft well, as four years later, he became the Director for Latin American Regional Marketing.