Dana Anderson, Mondelēz International

Senior Vice President & Chief Marketing Officer

There’s no question that throughout her career, Dana Anderson has been an advocate for extraordinary quality and relevance in advertising.  She’s also managed to embrace the new with apparent ease, while constantly challenging convention—and sometimes big convention.  Never shy about questioning the status quo, she has become the de facto champion for work that resonates with today’s consumers. If anyone is at the center of the continual evolution of marketing, or its reinvention—given today’s breathless pace—it’s Dana. 

At the end of September 2014, Mondelēz International announced her appointment as Senior Vice President and Chief Marketing Officer of the multibillion dollar snacking powerhouse with brands like Oreo, LU and Nabisco biscuits; Cadbury, Cadbury Dairy Milk and Milka chocolate; Trident gum; Jacobs coffee and Tang powdered beverages, and an extraordinary foothold in 165 countries.  In a very short time, Dana Anderson has become the consummate, global 21st century CMO. 

She once noted that executive recruiter Korn Ferry said that the most vital characteristic of the modern CMO is learning agility. Dana Anderson possesses that rare ability to not only embrace change, but to realize that past success has little to do with navigating in the present, and certainly not in the future.


She characterizes today's marketing dynamic as the reduction of time and the expansion of channels through digital means. (She has said often that "digital just didn't make one new channel—it created thousands of new mediums.") Ideally, this requires not only a new way of working, but also a diverse group of creative contributors who can thrive amid change and chaos. And she reminds us, "Creativity in all of its forms is vital to consumers, so it's vital to us."

Dana Anderson believes, "More people are playing a part in the marketing of a brand. This is a new community of creators, strategists, entertainers, content providers, production houses, and social media companies, plus many others with varied skills sets, who collectively have a seat at the table and can face a challenge together by adding capabilities that can meet shifting demands. We now have to work with ‘strategic intuition,' or ‘studied improvisation'-- a combination of right and left brain functions. Whatever we do, we have to find a way to include this diversity of contributors to be part of the brand story."

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