Senior General Manager, Group Strategic Communications
Liz Kamaruddin never shies away from a challenge. A communications veteran with over 20 years’ experience, she has served in various industries, including finance, aviation, telecommunications and hospitality. Today, she is working to reshape Petroliam Nasional Berhad or PETRONAS, Malaysia's fully integrated oil and gas multinational ranked among the largest corporations on FORTUNE’s Global 500 List, into a CSR-centric company with a global message.
With a team of 140, Ms. Kamaruddin is responsible for the company's overall communications strategy, corporate branding and reputation management. She also recognizes that PETRONAS plays a unique role in the oil and gas industry by being both an important national company and a growing international one, which can present some challenges in balancing communications. Her vast experience in corporate and government relations, corporate social responsibility, media relations, internal communications and branding is helping to insure that PETRONAS gets it right.
One of the those balances is in the company’s role a title sponsor in the 2015 Formula 1 PETRONAS Malaysia Grand Prix, which will be held at the end of March. This year, in conjunction with the Malaysia Year of Festival 2015, the event will also become a family-themed weekend complete with Carnival and kid-friendly activities. Liz Kamaruddin has stated, “As title sponsor, PETRONAS has played a significant role in putting Malaysia on the world Formula 1 map and attracting fans from across the globe, while contributing to the socio-economic development of the nation.”
Prior to joining PETRONAS, Liz was the Country Head of Corporate Affairs at Malaysia's oldest bank, Standard Chartered. Throughout her career, Liz also managed to garner numerous accolades for the organizations she represented such as the Asia Responsibility Entrepreneurship Award, CSR Awards, Markies Awards, PR Awards and Best Events Awards. She also champions diversity and inclusion and work life balance initiatives.
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