Head of Marketing
Christina Lu possesses energy and vision, and both characteristics are critical when marketing in today’s constantly-changing China. Ms. Lu has just been promoted to the sprawling country’s Head of Marketing role after leading J&J initiatives there for the past three years. She joined the company in 2008 when Johnson & Johnson purchased Dabao Cosmetics, a popular skincare brand.
Johnson & Johnson is consistently-ranked as one of China’s most admired companies, particularly in terms of healthcare and consumer products with brands like Johnson’s Baby, Neutrogena and Listerine. Its strong sponsorship support of the Beijing 2008 Olympic Games also served to further reinforce the existing positive perceptions of Johnson & Johnson in China. In fact, J&J is often considered to be a Chinese company within China, particularly as it has grown along with the country.
J&J has been established in China for over 30 years, predating the country’s economic opening in 1979 when they entered through a technology-transfer agreement to build a chemical factory in 1979. Its various companies employ about 6,000 people in China and use local market research and natural ingredients to best meet the country’s needs.
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