Secretary, Department of Industrial Policy & Promotion (DIPP)
Amitabh Kant announced in October that “Make in India will be even bigger than Incredible India.” Few could dispute him. After all, Mr. Kant was behind the tremendously successful, long-running Incredible India campaign. He built a brand around a nation’s new dynamism, not its lingering stereotypes. Considered a masterstroke of international branding as evidenced by both its long list of awards and its uplift in tourism, Incredible India has now become a household phrase.
Amitabh Kant’s extraordinary “nothing is impossible” spirit has already shaped his nation and dispelled ideas that progress moves slowly in the world’s largest democracy with its love for protocol and bureaucracy. As a public servant who joined the government some 30 years ago, he has plenty more, though, that he plans to achieve.
He’s confident that the new Make in India campaign, designed to reposition India as a manufacturing and IT hub, will reflect a new mindset of growth in the country which cuts across sectors. He said at the project’s launch: “India has been a reluctant urbanizer, but this can work to our advantage today because we can leapfrog technology in our vision for smart cities. There is a new enthusiasm, vibrancy and dynamism in India which we are translating into reality,"
A legend in his native India, Amitabh Kant has devoted his career to infrastructure creation, International Marketing, Travel & Tourism and Hospitality. Prior to Incredible India, he conceptualized and executed the positioning and branding of Kerala as “God’s Own Country.” Like Incredible India, the Kerala project also embraced a host of activities-– infrastructure development, product enhancement, changes in organizational culture and promotional partnerships based on intensive market research.
During his tenure as Chairman and Managing Director, India Tourism Development Corporation (ITDC), he radically restructured the organization and transformed it into a highly profitable commercial enterprise. Plus, he has structured large infrastructure projects for the diversification of India’s tourismt and sourced international funding through the Asian Development Bank (ADB), Japanese Bank for International Cooperation (JBIC) and UNDP.
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