David Roman, Lenovo

Senior Vice President and Chief Marketing Officer

Thanks to Sydney native David Roman, Lenovo has become a breakthrough brand in the personal computer space.  As the company’s CMO, he’s responsible for driving all marketing activities for the global personal computer maker. His innovative efforts with projects like Seize the Night have captured a strong following with design trendsetters—the majority of whom are difficult-to-satisfy Millennials, as well as with other design followers.

David Roman has spent his entire career in the technology marketing space, although that was not necessarily apparent from his early studies.  He graduated from Australia’s Queensland University of Technology with a degree in Architecture after starting his architectural studies at the Polytechnic of Torino in Italy.  He later pursued and executive MBA at INSEAD in Paris.

He admits that his biggest break came in his 20’s when he became a national marketing manager for Apple in Australia.  For the next fourteen years, he went on to hold a number of marketing leadership roles at Apple Computer in Europe, Asia Pacific and the US—with his tenure there culminating as Vice President of Worldwide Advertising and Brand Marketing in Cupertino.

Now based in Silicon Valley, he joined Nvidia, a worldwide technology company and manufacturer of graphics processing units and chips for mobile computing, as their VP of Corporate and International Marketing.

He then moved to HP as Vice President of Worldwide Marketing Communications for Hewlett-Packard's Personal Systems Group.  Responsible for driving advertising, media relations and marketing services, he initiated the company's award-winning "The Computer is Personal Again" campaign which drove HP to #1 in the consumer PC market.  It was one of his proudest marketing achievements.